Sunday 26 April 2015

Writing Web Content For Your Blog

Who are you writing for? This isn't some arbitrary question. It is something you should put some serious thought into. I really enjoy writing, and it really doesn't much matter whether it is for my own pleasure or writing a research paper or writing web content for your blog.
The writing process is enjoyable. But that is not the ends. There has to be some means to it. The means is the thing that keeps most people afloat as they move along in life. You would much rather be a person of means wouldn't you?
So the income comes from the visitors to your website. And there are basically three ways to make money from website visitors. The first way is to directly sell them something. It can be something that you have created and you don't have to share any of that profit with anyone. The second is to sell someone else's creation. Most people do that through affiliate marketing - selling a product through a specialized custom link and you get a percentage (a commission) for making the sale. The third way is to sell advertising on your site. That might be a direct sale to someone who sees value in your website's visitors, or it might be through a general ad campaign through Google's AdSense or something like that.
But the income only comes through the visitors and that all boils down to writing web content for your blog. (It's funny how it all circles back around to that no matter what you talk about.) You need to figure out how you are getting those visitors - how you are generating traffic.
The best way is to have repeated visitors who enjoy your content so much, and find so much value in it that they tell people about it and your audience grows through word of mouth. Unfortunately most people don't know enough people to get that tiny snowball rolling down the hill, so they have to build momentum in another way, or there will be no giant avalanche of traffic.
So what do people do? First is to think about search engine optimization and keyword usage. The second method is to use social media to find traffic. Get enough "friends" and followers and hope that they pay attention when you post a link to your newest blog post. A third method is to buy traffic through a pay per click campaign. Since you're not "ranking" in the search engines you buy a place at the top of the results page. People see your ad and click on it and you pay some pre-determined price that you've agreed to.
There are lots of methods of getting people to your site for the first time, but the only thing that is going to keep them coming back is having quality content that either entertains or educates them and solved some sort of problem in their lives. Generally once you have repeating visitors you begin developing a relationship with them and they will trust you enough to purchase your recommendations and potentially click on ads to give you some income. The "tricks" of SEO and keywords utilization can bring visitors, but only by writing quality content for your blog can you keep them.
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